Investing In First Impressions

Automated Packaging Systems UK Headquarters Lobby

“You never get a second chance to make a first impression,” explains Andy Pretious, UK Sales & Marketing Manager at Automated Packaging Systems. “So we’re ensuring our customer journey starts in a place that reflects the quality and simplicity of our bagging and void fill solutions.”

More than 150 new Autobag and AirPouch users visit the UK manufacturing and administrative HQ in Malvern, Worcestershire, each year. They come to get hands-on with the systems that will transform their packing lines, reduce dispatch costs and increase productivity. Now, thanks to significant investment in redesign and refit, their journey starts in a spacious, welcoming reception facility.

“We’re delighted to welcome a steady stream of customers to Malvern, for everything from initial fact-finding missions to product training and factory tours. The new reception is the culmination of a four-year investment project that has included creation of a new demonstration facility that’s now in daily use.

“We couldn’t be more serious about caring for our customers. When they come to Malvern, they’re left in no doubt that Automated Packaging Systems is a highly professional operation run by a team that really cares about service. For that reason alone, aside from the importance of looking after our own staff and improving their working environment, the investment in our new reception has been worth every penny.”

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